graphic design

carrs department store: creating a store personality

This “Creating a Store Personality” portfolio was originally included as a chapter insert for Sutnar’s important book Visual Design in Action, 1961. Sutnar’s store identity for Carrs is summarized here with explanation text and a variety of visual solutions including: logotype, shopping bags and boxes, color function, signs and type faces, symbols as identifiers and more.

1961. 30.6 x 21.6 cm. Lithograph.