information design

atlantic flexible metal hose

Sweet’s catalogs showcased plumbing, electrical, and building supplies that were marketed to the architecture and engineering trades. Sutnar and his team of writers and designers transformed the catalogs’ complicated product information into clear, concise, easy-to-understand images that were a precursor to the artistic discipline of information design.

1941-1960. 27.9 x 21.3 cm. Lithograph. Sweet's Catalog Service, USA.